Beta Angarole

Creative Director · Brand, Content & Systems

Nashville, TN 608-217-4477 beta@betalife.co studioancarola.com @studioancarola LinkedIn

I build worlds, and I build the machines that keep them running. I have been the person in front of the camera and the person who built the brand around her, usually at once: a persona I created and fronted for five years, and later a hotel brand I developed from a name to a finished identity as Chief Creative Officer. Award-winning director who has run crews, editors, and contractors across film and music video. Owner of a short-term rental featured in Condé Nast Traveler and Business Insider that has stayed booked for eleven years. I can decide what a brand should be, then build the calendar, the templates, and the team that keep the work going out.

Experience

Owner & Creative Director · Studio Ancarola
Jan 2022 – Present
  • Interior design and brand practice across boutique hospitality, meaning design-forward short-term rental properties, and full-service residential.
  • Lead every project end to end: concept, visual direction, sourcing and specification, and the client-facing deliverables, from first conversation to installed result.
  • Direct a small team plus subcontractors and vendors, holding one vision across everyone who touches the work.
Orion Haus
Jan 2020 – May 2022
Chief Creative OfficerNov 2021 – May 2022
Director of Interior DesignJan 2020 – Nov 2021
  • Developed Bravo House, a hotel chain concept pairing a working hotel with a veterans’ residence on the same property, from positioning through finished identity: name, logo, color and material palettes, brand book, 3D CAD, furniture specification, and amenity concepts.
  • Promoted from Director of Interior Design to Chief Creative Officer.
Owner · Story Stays
Jun 2015 – Present
  • Built and marketed a short-term rental featured in Condé Nast Traveler (as “Pet-friendly home in East Nashville”) and Business Insider. Superhost since 2015, 4.9 stars across 460+ reviews. I set the positioning, wrote the copy, styled the space, and shot the imagery.
  • Designed the operating system that keeps it booked year-round with minimal hands-on time.
Interior Design · Niido Powered by Airbnb, Downtown Nashville
2018
  • Design for an all-short-term-stay property, an early example of the Airbnb-hotel model. Airbnb’s own design team came in and worked with me directly, on the strength of how my listing was performing.
Creative Director & Band Manager · B.et.a and The Neon Panthers
Mar 2011 – Jan 2016
  • Owned the full visual identity: stage design, costuming, posters, album artwork, and merchandise.
  • Built and maintained the online presence and storefront; booked venues, negotiated songwriting and revenue contracts, and handled payments to musicians and vendors.
  • Fronted the band as Beta, a persona I created and performed. Recorded, toured, and appeared on music reality television.
  • Released “Queendom” onto the Rock Band Network in 2011; it later graduated to the main Rock Band store.
Principal · Babyfox Creative
Jan 2012 – Mar 2016
  • Independent practice building brands and websites for clients.

Direction, Film & Music

Still Waters · Director. Six festival awards, including best female director.
2021
Mt. Mystic Rangers · Producer on the pilot; on screen as Daphne Carrabba.
Series 2025
Waiting Room · Producer and production designer; on screen as Nurse Gabriella. Short Film Corner, Cannes Film Festival, 2019.
2018
Forte Femme · Director, music videos and creative, across five releases. One past 250,000 views.
2014
Blaze and the Monster Machines · Nickelodeon. Songwriter, season one. Co-wrote “Let’s Go,” “Adhesion,” “Lever,” and “Monster Machine Friends” to network brief.
2014
Additional producing and directing credits: Leave the Bottle, Jane 30, Bones.
2017 – 2019

Capabilities

Brand & Creative
Visual identity systems, brand standards, art direction, concept development from zero
Production
Script and shot planning, directing on-camera talent, managing editors and contractors
Systems
Repeatable process design, content and production calendars, vendor and schedule management
Platforms & Tools
Canva brand kits and templates, StudioBinder, Excel; Claude and other AI tools used daily to build the pipelines that make volume possible

Education

Belmont University · BA, Commercial Voice and Music Industry
2005 – 2009
Work linked throughout.